Bella Sara unveils collectible cards with new horses and secret codes to unlock new Sunflowers adventures

SEATTLE, WASH. (March 2, 2010) – Today, Bella Sara™ invites girls to partake in the new Sunflowers series, the first-ever journey to find a lost herd of horses. Young girls will learn more about the magical Sunflower Herd as they unlock new adventures online using secret codes. 

This new series from Bella Sara invites fans to join Emma and friends in a captivating search for Herd Sunflower. Using secret codes found inthe set of 55 collectible cards featuring horses, characters and stories, girls will be able to unlock the exciting Sunflowers adventures and experience the new features of the mesmerizing online world, including the ability to customize their own avatar on BellaSara.com.  Within the double card packs, girls will also find rare collectible animated cards. As secret codes are activated, girls will be able to nurture horses in their stables, earn horseshoes to spend at the Bazaar, and receive gifts to aid in their search for the Sunflower Herd. Each secret code will help bring BellaSara users one step closer to helping Emma and friends find and reunitethe magical herd of horses.

The new Sunflowers adventures are just one more addition to the already exciting and imaginative online world created by Hidden City Entertainment. In addition to Sunflowers, Bella Sara Adventures is an award-winning game-play component that allows girls to journey with magical horses, characters and friends while they discover new lands, solve mysteries and customize the world to match their personalities.

To coincide with this event, Bella Sara is also introducing the Miniatures Series 3 (Minis) set and new Horse Keepsake Cases. Featuring 20 new velvety figurine horses, the Miniatures set includes a secret code in each pack to expand online play through Bella Sara Adventures. The beautifully illustrated Horse Keepsake Cases are complete with four collectible card packs, one secret code that unlocks Sunflowers adventures and Horseshoes at BellaSara.com, and one exclusive collectible promo card.  

Select Bella Sara products are available at Target, Wal-Mart, Toys R Us, several independent retailers, and at BellaSara.com. The series’ mini-site can be visited at www.bellasara.com/sunflowers.

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Join The Big Toy Book and Bella Sara, February 26th for a Bella Sara Twitter Party where we will be talking all about Bella Sara to over 1,300 moms! We are pleased to be part of the event that will give-a-way Bella Sara products, highlight fun facts and more in this active party and discussion.

If you have a Bella Sara event in the near future at yourstore, please send us the information so we can include it in our social media outreach to moms and Bella Sara fans. Send us the details at marketing@hiddencityentertainment.com!

Who? The Big Toy Book & Bella Sara

What? Twitter Giveaway

When? This Friday, February 26th at 2:00 P.M. EST

Where? Twitter…  Follow @thebigtoybook @bellasara and @toyinsidermom

 Why? Because its exclusive, fun and you can win prizes!

More About The Big Toy Book:

The input from The Big Toy Book's growing community, along with their toy experts knowledge is what is making the site not only a great place to shop but also a unique and reliable resource for parents and gift givers alike.

Bella Sara toys were featured as one of the hottest toys for 2010 at the New York Toy Fair. View the media clip on The Big Toy Books blog or click here. 

The discount code that has been given to all Certified Bella Sara Retailers has been extended to 11:59:59 on December 31, 2010.  All other information is unchanged.  The code will remain the same as the original code you wre given.

Now available in the Bella Sara Products category, you can find the Sunflowers, Miniatures Series 3, and Horse Keepsake Case sales information.  Remember to contact us with any questions or to request more information.

Check the Bella Sara Products section for updates on the 2010 Horse Keepsake Cases, available this spring!

Bella Sara is the proud recipient of two prestigious awards this holiday season: the National Parenting Publications (NAPPA) Honors Award and The Toy Insider's ‘Best Toys for the 2009 Holidays.' 

Each year, NAPPA’s elite team of judges selects the best products available for children and families. This year, Bella Sara Adventures, the newest game-play component that is unlocked by products at BellaSara.com, has received a NAPPA Honors Award for its enchanting online world of North of North – a place where kids can be a part of the magic while discovering new realms and befriending new characters and horses.“Magical horses and secret codes totally captured the imagination of ’tween testers in this year’s NAPPA competition,” says Barbara Smith Decker, NAPPA manager. “Bella Sara fans will be excited by these new adventures, and parents will feel reassured by the safety of the site’s private user experience.”

To aid parents in finding the top toys to suit their needs, The Toy Insider's panel of experts compiles an annual list with information on the hottest toys for children. Because children are constantly engaging in more interactive and creative play, The Toy Insider experts seek toys that encourage imagination, exercise a spirit of adventure, and provide a sense of accomplishment. Bella Sara products exceed these expectations, offering children motivating experiences and reinforcing positive self-image. Bella Sara is more than just entertainment for young girls – it isa constructive learning experience that extends beyond the toy. With all of these characteristics considered, The Toy Insider strongly recommends BellaSara as an ideal gift for children this holiday season.

Hidden City Games, Inc. publishers of Bella Sara are now a member of ASTRA.We are excited to be part of this association and look forward to continuing todelivering products that serve, empower and grow children’s imaginations.

Do you have an in store event coming up for the holidays? Let us know and we will get it out to the Bella Sara Community.

Email the details of your event to:

marketing@hiddencitygames.com

Subject: Holiday Events

Now under Bella Sara products, you'll find the 2010 brand overview posted, with updated information about Bella Sara, the 2010 releases, awards, and available prodcuts.